Data for the year’s second quarter has shown a slowdown in power utility PPC’s market share contraction rate in the low voltage category.
PPC’s reduced loss of customers in the second quarter has been primarily attributed to the utility’s modernized commercial policy and a more focused marketing strategy.
Between April and June, a total of 68,000 households and small businesses, a monthly average of just over 22,000, left PPC for other electricity suppliers, down from a monthy exit rate of between 30,000 and 35,000 over the past year and a half.
The higher exit rate of PPC customers was maintained until the end of the first quarter, when 103,000 customers left the utility over the three-month period.
PPC represented 5.1 million of the country’s 6.6 million low-voltage connections around the country in the second quarter, a 75.1 percent share.
Low-voltage customers represented by independent electricity suppliers reached the level of 1.5 million for the first time.
Among the independent suppliers, Protergia, a member of the Mytilineos group, was at the forefront, according to second quarter data, with a 3.94 percent share, followed by Elpedison (3.67%), Heron (3.32%), Watt & Volt (2.6%), Zenith (2.48%), Volton (1.75%), NRG (1.99%), Aerio Attikis (1.5%) and Volterra (0.57%).