PPC retail market share remains high, 64.37% in August

Power utility PPC’s retail electricity market share remains high, capturing 64.37 percent in August, down slightly from the previous month’s 65.25 percent, a latest report issued by the Greek energy exchange has shown.

The slight contraction does not represent a wider change in the overall market, but, instead, has been attributed to a market share gain by one supplier, Elpedison, a joint venture involving petroleum group ELPE (Hellenic Petroleum) and Italy’s Edison, following ELPE’s decision to stop receiving high-voltage electricity from PPC for supply from Elpedison. As a result, Elpedison’s retail electricity market share increased to 5.69 percent from 4.44 percent, placing the company in third place among the independent electricity suppliers.

PPC has essentially maintained recent market share gains in the retail market’s low and medium-voltage categories following power bill hikes made by independent suppliers as a result of their decisions to trigger wholesale cost-related clauses included in their electricity bills.

The entire field of independent electricity suppliers increased their overall share to 35.63 percent in August from 34.75 percent in July.

Protergia, a member of the Mytilineos group, led the pack of independent suppliers with a 7.67 percent market share in August, marginally below July’s 7.85 percent. Heron followed in second place with 6.4 percent in August from 6.77 percent in July and Elpedison was ranked third with aforementioned figures. NRG ranked fourth with 4.42 percent from 4.26 percent, while Watt and Volt was ranked fifth with an unchanged market share of 2.67 percent. Volterra was sixth with 2.05 percent from 2.07 percent, Fysiko Aerio Attikis seventh with 1.87 percent from 1.94 percent, Zenith eighth with 1.56 percent from 1.55 percent, Volton ninth with 1.46 percent from 1.43 percent and KEN tenth with 0.75 percent, unchanged from July to August.

PPC loss of low-voltage customers slows down in 2Q

Data for the year’s second quarter has shown a slowdown in power utility PPC’s market share contraction rate in the low voltage category.

PPC’s reduced loss of customers in the second quarter has been primarily attributed to the utility’s modernized commercial policy and a more focused marketing strategy.

Between April and June, a total of 68,000 households and small businesses, a monthly average of just over 22,000, left PPC for other electricity suppliers, down from a monthy exit rate of between 30,000 and 35,000 over the past year and a half.

The higher exit rate of PPC customers was maintained until the end of the first quarter, when 103,000 customers left the utility over the three-month period.

PPC represented 5.1 million of the country’s 6.6 million low-voltage connections around the country in the second quarter, a 75.1 percent share.

Low-voltage customers represented by independent electricity suppliers reached the level of 1.5 million for the first time.

Among the independent suppliers, Protergia, a member of the Mytilineos group, was at the forefront, according to second quarter data, with a 3.94 percent share, followed by Elpedison (3.67%), Heron (3.32%), Watt & Volt (2.6%), Zenith (2.48%), Volton (1.75%), NRG (1.99%), Aerio Attikis (1.5%) and Volterra (0.57%).

Independent players gain 100,000 low-voltage customers, overall, in 1Q

Independent electricity suppliers increased their total number of low-voltage consumers represented by 100,000 in the first quarter this year, compared to a 4Q in 2020, in a category totaling 6.79 million consumers, latest data provided by distribution network operator DEDDIE/HEDNO has shown.

Power utility PPC’s share in this market slipped to 76.28 percent from 77.8 percent during the period, for a low-voltage representation totaling 5.1 million customers.

Protergia, which gained approximately 11,000 low-voltage customers during the period, is the frontrunner among the independent players with a 3.8 percent low-voltage market share, representing 255,000 consumers, the operator’s data showed.

Elpedison followed with a market share of 3.58 percent, or 250,000 customers, up by 9,500, and Heron was ranked third among the independent suppliers with 3.12 percent, or 211,000 customers, up by 15,000.

Watt & Volt was ranked fourth (2.56%), gaining 3,400 customers for a total of 173,000. Zenith followed in fifth place with a 2.27 percent share and 154,000 customers, up 17,000.

NRG was next with 1.72 percent and 116,000 customers, followed by Volton, capturing 1,68 percent, or 114,00 customers, and Fysiko Aerio, with 1.34 percent and 90,000 customers.

 

Electricity market shares unchanged in March, imports up

The overall market share of independent electricity suppliers remained unchanged at 34.2 percent in March, without any surprise reshuffling between these suppliers, as power utility PPC held on firmly to its previous month’s 65.8 percent share, a latest monthly report issued by the Greek energy exchange has shown.

Like PPC, the market shares of some independent suppliers remained unchanged in March, compared to the previous month, the report showed.

Mytilineos registered a 7.97 percent market share in March, unchanged from February.

Heron’s market share fell marginally to 6.34 percent in March from 6.38 percent in February; Elpedison’s market share rose to 4.85 percent from 4.79 percent; NRG captured 4 percent, up from 3.89 percent; Watt and Volt fell to 2.58 percent from 2.73 percent; Volterra registered 1.93 percent, from 1.96 percent; Fysiko Aerio Attikis rose to 1.81 percent from 1.75 percent; Volton captured 1.41 percent, from 1.39 percent; Zenith reached 1.41 percent, from 1.36 percent; ELTA’s market share remained unchanged at 0.63 percent; and KEN fell slightly to 0.56 percent from 0.58 percent.

Electricity imports exceeded electricity exports, in terms of volume, the energy exchange report showed.

Also, the number of hours of net imports grew against the number of hours of net exports, the data for March showed.

PPC gains 3% in retail market for November share of 66.3%

Power utility PPC, the retail electricity market leader, gained an entire three percentage points in November, capturing a 66.33 percent share, up from 63.2 percent a month earlier, according to a latest energy exchange report.

The rankings among the market’s independent suppliers remained unchanged but minor market share gains and losses were reported for the month.

Protergia, a member of the Mytilineos group, shed over half a percentage point, dropping from 8.6 percent in October to 7.99 percent in November, but remained at the forefront among the independent suppliers.

Second-placed Heron also retreated slightly, to 6.55 percent in November from 6.97 percent in October, as did Elpedison, ranked third, to 4.67 percent from 5.05 percent.

Next in the rankings, NRG’s market share remained virtually unchanged, ending November at 3.37 percent from 3.38 percent in October.

Watt+Volt followed with a 2.69 share of the retail electricity market, up marginally from 2.67 percent, Volterra was next with 2.37 percent from 2.55 percent, Fysiko Aerio (Attiki GSC) made a slight gain to reach 1.61 percent from 1.48 percent, Zenith upped its share to 1.26 percent from 1.19 percent, Volton improved to 1.13 percent from 1.04 percent, and KEN remained virtually unchanged, at 0.59 percent from 0.6 percent.

Electricity exports increased and imports decreased in November, compared to a month earlier, the energy exchange data showed.

PPC’s business plan for 2021 to 2023 projects a reduction in customers from 6.1 million, last September, to 4.7 million, for a market share of 54 percent.

Electricity supplier switching by consumers up 89% in 2019

Consumers switching electricity suppliers increased sharply by 89 percent in 2019, a report by RAE, the Regulatory Authority for Energy, has shown.

A total of 576,436 consumers, 8.5 percent of the 6,783,075 consumers in total, switched suppliers in 2019, up from 4.51 percent in 2018, the report showed.

This sharp rise in consumer switches was attributed to growing consumer confidence in independent electricity suppliers as well as the effectiveness of discounts and various other offers made available by these suppliers to attract customers. Put simply, competition in the Greek electricity market appears to be intensifying.

Household electricity consumers showed the greatest degree of mobility, followed by mid and high-voltage consumers, or businesses and industrial consumers, the RAE report observed.

In the mid-voltage category, 834 business and industrial consumers of 9,071 in total, or 9.19 percent, switched electricity suppliers in 2019, according to the report.

Despite the increased customer mobility, power utility PPC remained dominant in 2019, supplying electricity to 5,694,627 consumers, or 83.95 percent of the 6,783,075 in total, the report showed. In terms of consumption, PPC held a 71.13 percent share, supplying 27.7 million MWh last year.

Independent supplier Protergia, a member of the Mytilineos group, was ranked second in terms of total number of customers in 2019, supplying to 181,232 customers, the report noted.

Elpedison was ranked third with 171,143 customers, followed by Heron (140,812), Watt & Volt (127,364), Zenith (73,968), Volton (69,688), NRG (52,961), Fysiko Aerio (39,881), Volterra (35,748) and KEN (33,997).

A total of 24 independent suppliers are active in Greece’s electricity market.

Suppliers face tougher times, NOME benefits ending

The termination of NOME auctions in Greece leaves independent suppliers with enough lower-cost wholesale electricity to fully cover their needs until the end of the year but the subsequent gradual change of market conditions can be expected to begin taking effect as of January when the suppliers start being exposed to the wholesale market.

By March, 2020, suppliers will be fully exposed to the System Marginal Price (SMP), practically meaning the sector’s course will depend on the course of the wholesale market.

If LNG prices remain low to contain the SMP level, then independent retail electricity suppliers should avoid losses despite their wholesale market exposure and, as a result, will be able to compete against the power utility PPC for market share gains.

For many companies, as much as 50 percent of their profitability has been derived from trading lower-cost NOME electricity, primarily as an export product to neighboring markets. In certain cases, significant profits earned through this trading activity enabled aggressive pricing policies in the domestic market, especially the mid-voltage category.

The new market conditions will make electricity export activity more challenging as earnings will be lower. Greater exposure to SMP risk will create problems. The triggering of SMP clauses will require consumers to pay greater amounts and independent suppliers will be less competitive against PPC.

An increase of the SMP level would put some suppliers who have offered relatively low-cost mid-voltage supply contracts in the unpleasant position of needing to maintain supply to customers at below-cost levels. Mid-voltage prices offered by independent suppliers have risen in recent times but are still below those of PPC.

The tougher conditions amid a fluid market of more than 20 retail suppliers in electricity and gas – of which no more than 12 hold market shares of consideration – promise to narrow down the field.

Three takeover and merger agreements have already been reached over the past year or so, beginning with Motor Oil’s acquisition of NRG, followed by a transfer of Green’s client list to Heron, and, just days ago, Volton’s acquisition of KEN.