PPC customers loyal for 5 reasons, chief tells Cyprus event

Satisfactory service, competitive prices, a strong tradition and brand name, the importance of electricity supply, preventing consumers from taking risks, and the memory of a traumatic experience in 2012, when two new alternative suppliers ended up crumbling to temporarily leave consumers stranded, were listed as factors keeping customers loyal to the main power utility PPC, the corporation’s head official told an industry event in Cyprus, relaying the Greek power utility’s experience, until now, in Greece’s liberalized retail electricity market.

PPC’s chief executive Manolis Panagiotakis addressed an event staged by the Electricity Authority of Cyprus (EAC) for its 100 biggest customers. Cypriot energy minister Giorgos Lakkotrypis attended.

Panagiotakis told participants that the utility is aiming for a gradual opening up of Greece’s retail electricity market.

As for Greece’s wholesale and production market, the PPC boss noted that the power utility has supported, and continues to do so, the prevention or regulatory interventions that could prompt market distortions and increase costs.