Minor retail electricity market share changes in target model era

The domestic introduction, just under two years ago, of the target model, aiming to integrate the wholesale electricity markets of all EU member states, has brought about little change in the market shares of suppliers.

Power utility PPC’s retail market share has contracted by just over 4 percent, from 66.33 percent in November, 2020, to 62.01 percent in September, 2022, a loss unequally divided between independent suppliers.

In September, 2022, PPC’s retail market share fell to 62.01 percent from 64.41 percent a month earlier, while, during the same period, the collective market share of independent suppliers increased from 35.59 percent to 37.99 percent.

During this one-month period, HERON rose to second place among the independent electricity suppliers with a market share of 6.8 percent, behind Protergia, a member of the Mytilineos group, whose market share rose to 8.65 percent in September from 7.2 percent in August.

Elpedison dropped to third place among the independent suppliers with a 6.54 percent share in September, a marginal rise from 6.49 percent in August.

NRG, which is ranked fourth among the independent suppliers, also experienced a marginal increase in its market share to 4.76 percent from 4.7 percent, as did fifth-placed Aerio Attikis, reaching 2.34 percent from 2.13 percent.

Debate, amid the energy crisis, is still going strong about the rules for consumer switches from one electricity supplier to another. An increased number of consumers are leaving behind unpaid electricity bills when switching suppliers, fresh market data has shown, prompting a supplier association to call for restrictions.

Supplier consumer shifts grind to virtual halt in 3rd quarter

Consumer shifts from one electricity supplier to another grinded to a virtual halt in the third quarter of this year, independent suppliers gaining a total of just 1,440 household and small-business customers during the three-month period, compared to the previous quarter, data provided by distribution network operator DEDDIE/HEDNO has shown.

Power utility PPC, the dominant market player, increased its number of household and small business customers by a 850 in the third quarter compared to the previous quarter.

This means that the individual fluctuations of alternative suppliers were caused by movements between private companies.

At the end of September, independent suppliers represented 1.68 million low-voltage customers, while PPC represented approximately 4.97 million.

Zenith gained the biggest number of customers in the third quarter, the company’s rise exceeding 17,000. Heron, Aerio Attikis and Elpedison also gained customers during this period, 7,700, 4,200 and 2,300, respectively. Volton suffered the greatest loss of customers, 13,600, according to the DEDDIE/HEDNO data.

Protergia topped the list of independent players with approximately 287,000 low-voltage customers, followed by Elpedison (276,000) and Heron (249,000), the DEDDIE/HEDNO figures showed.

 

PPC loss of low-voltage customers slows down in 2Q

Data for the year’s second quarter has shown a slowdown in power utility PPC’s market share contraction rate in the low voltage category.

PPC’s reduced loss of customers in the second quarter has been primarily attributed to the utility’s modernized commercial policy and a more focused marketing strategy.

Between April and June, a total of 68,000 households and small businesses, a monthly average of just over 22,000, left PPC for other electricity suppliers, down from a monthy exit rate of between 30,000 and 35,000 over the past year and a half.

The higher exit rate of PPC customers was maintained until the end of the first quarter, when 103,000 customers left the utility over the three-month period.

PPC represented 5.1 million of the country’s 6.6 million low-voltage connections around the country in the second quarter, a 75.1 percent share.

Low-voltage customers represented by independent electricity suppliers reached the level of 1.5 million for the first time.

Among the independent suppliers, Protergia, a member of the Mytilineos group, was at the forefront, according to second quarter data, with a 3.94 percent share, followed by Elpedison (3.67%), Heron (3.32%), Watt & Volt (2.6%), Zenith (2.48%), Volton (1.75%), NRG (1.99%), Aerio Attikis (1.5%) and Volterra (0.57%).

Minimal customer mobility registered in natural gas market

Little movement from one supplier to another has been observed in the country’s retail natural gas market despite the entry into this market by virtually all of the country’s electricity suppliers from the beginning of the year.

The capital’s Aerio Attikis and the north’s Zenith, both older gas suppliers, have lost a minimal amount of customers in their respective regions and are even managing to secure a small number of new supply contracts in each other’s regions.

Independent electricity suppliers seeking to also penetrate the country’s natural gas market have secured no more than 1,000 new supply contracts in total.

The lack of mobility witnessed in the gas market has been attributed to the lack of leeway available to new suppliers for appealing packages.

Retail natural gas prices are determined by wholesale price levels,  which change constantly and do not enable suppliers to guarantee specific price terms to prospective customers.

Major energy sector players such as the main power utility PPC and petroleum firm Motor Oil are expected to also enter Greece’s retail natural gas market within the next few weeks, while all players are preparing combined electricity-gas packages, a development that could prompt some mobility.