JinkoSolar, a major solar module manufacturer, was awarded the 2018 World Brand Award by the World Brand Forum, a global non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers, the company announced in a statement.
The World Brand Award recognizes and promotes the achievements of renowned global brands. Brands including BMW, Samsung, and Louis Vuitton were also recognized for their achievements this year, at an award ceremony held at Kensington Palace, London.
“As one of the world’s largest solar panel producers and one of the few companies in the industry with truly global operations, JinkoSolar has distributed its high quality products to over 90 countries. The company has become one of the world’s most influential iconic brands in the photovoltaic new energy industry,” the World Brand Forum Assessment Committee noted.
Frank Niendorf, General Manager for JinkoSolar Europe commented: “JinkoSolar has turned its core business into a global brand. As grid parity rapidly approaches and the solar industry shifts from a B2B to a B2B2C model, brand building has grown in importance as end-customers increasingly become aware and seek out trusted and respected brands. Receiving this award, which was assessed by a highly experienced panel of professionals and customers, is the greatest honor for JinkoSolar.”