Power utility PPC’s number of departing household and business consumers slowed down in the fourth quarter of 2021 to a total of 37,000, from 47,000 in the previous quarter, market data released by DEDDIE/HEDNO, the distribution network operator, has shown.
PPC’s decreased number of departing customers in the low-voltage category, a trend that was sustained throughout 2021, especially since the beginning of the energy crisis, highlights the power utility’s pricing policy, which includes discounts.
During the second quarter of 2021, PPC lost 70,000 low-voltage customers, while the company’s customer loss in the first quarter of last year was approximately 100,000.
As a result, independent electricity suppliers attracted a diminishing number of new customers from quarter to quarter last year.
The country’s independent electricity suppliers attracted a total of 67,500 low-voltage customers in the third quarter of 2021, down from 85,000 in the second quarter and 103,000 in the first quarter.
PPC’s low-voltage customers totaled 5.02 million at the end of 2021, down from 5.06 million at the end of the third quarter. Independent suppliers represented 1.66 million suppliers at the end of 2021, up from 1.61 million at the end of the third quarter.