Power utility PPC’s rising number of returning customers, as has been apparent since mid-2021, appears to be concentrated in the medium-voltage category, a comparison of data representing November, 2021 and the equivalent month a year earlier has shown.
In November, 2020, PPC’s overall retail market share, at 66.33 percent, was comprised of high-voltage (16.12%), medium voltage (6.48%) and low voltage (43.65%).
A year later, in November, 2021, PPC’s overall retail market share, slightly lower, at 63.43 percent, was comprised of high-voltage (13.68%), medium voltage (8.62%) and low voltage (41.13%), showing the medium voltage category was the only gainer.
Business-to-business agreements offered by PPC has helped attract medium-voltage enterprises to the utility, the majority of these being small-scale businesses and manufacturers.
PPC’s reduced market share in the high-voltage category was mainly attributed to the departure of Hellenic Petroleum (ELPE) last summer, when the company decided to establish an energy supply agreement with Elpedison, ELPE’s 50-50 joint venture with Italy’s Edison.