Power utility PPC is preparing a strategy that will offer customers personalized service reflecting their profiles and particular needs in an attempt to contain departures for other suppliers and boost profit performance.

PPC intends to develop targeted marketing campaigns as part of its effort, the objective being to hold on to customers with favorable track records and profiles, as well as to promote the sale of value-added products.

The PPC strategy is expected to include rewards for loyal customers with favorable track records.

Collaborative efforts with third parties offering telephone and electronic customer service are also being looked into.

Company divisions to take on the overall effort will need specialized, external support, PPC’s administration has concluded.