Power utility PPC is preparing new incentives to reward customer loyalty and electricity bill payment punctuality as a response to the retail electricity market’s intensified competition, reflected by a sharp increase in the number of customer switches from one supplier to another.

The company is preparing to announce a tender offering a contract for the development and support of related online technology for a one-year period.

PPC also intends to further promote its online services as part of this effort.

The incentives package is expected to include personalized apps, supported by PPC’s website and smart phones, offering customer benefits through the corporation’s e-bill service.

The PPC plan also entails the development of an algorithm, to be fed data from the corporation’s information systems, for the purpose of categorizing customers in terms of interests, consumption behavior and other customer-base data maintained by PPC.